Don’t think that consumers are shopping online less this holiday season than in years past. Online sales have reached $109 billion so far in 2021 – a significant increase from the $90 billion we were at this time last year.
Many retailers developed a proactive strategy to start pushing enticing deals to shoppers in October and early November instead of waiting until Black Friday and Cyber Week to help ensure products arrive in time for the holidays considering the supply chain crisis.
Before Christmas, communication between clients and fulfillment companies is essential in preventing product shortages and avoiding late deliveries.
Using data analysis, retailers can gather data consisting of past sales figures, which, when analyzed, can help brands anticipate the significant trends of the Christmas season.
However, forecasting consumers’ behavior can be somewhat unpredictable when the festive season is full swing. Best practice dictates that most retailers are expected to hold increased seasonal stock levels, focusing on their best-selling items. Maintaining high inventory accuracy means they don’t leave their customers empty-handed.
Companies must start to align priorities ahead of winter with each partner to prevent delays and anticipate and mitigate any possible unforeseen situations. These can include last-minute delays or disruptions, immediately affecting a Christmas fulfillment strategy.
The key to a successful Christmas is understanding what will be in demand and delivering it to the consumer. If the supply matches the need perfectly, companies can expect to achieve the desired profit for this peak season. Consumers will not be disappointed, and companies will achieve what they propose.